Though this is only a portfolio project I worked under a strict deadline, project restrictions, and was regarded as a piece of client work.
Billboard Design for Magenta Baked Goods
The Brief: Design a billboard for our newest product, snack bars, that emphasizes our quality and convenience alongside our fun and professional brand. Additionally, polish and update our brand identity package to emphasize family friendliness, and professionalism.
Context: Billboards are a perfect way for families and hungry travelers to be exposed to our product.
To create this project I had to develop a brand for Magenta Baked Goods, this process involved researching other family owned bakeries, researching and discovering bakeries major sellers and goods, and discovering products that bakeries could reasonably sell and would attempt to advertise on a roadside billboard. Because of this I found that energy bars were the most effectively snack-able item that MBG could be selling and that the billboard would be centered around stopping off for a snack either by yourself or with your family.
The colors of Magenta were pretty obvious, a pink purple would make MBG’s branding stand out compared to other bakeries, and the fun themes brought in by the colors would appeal to all members of the family. But the other thematic elements of MBG, the food, and the playful line threading through the lower case “G" develop a sense of journey for the audience as well as a homemade quality, evoking the creative process.