Mat Schelsky
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ABA On this Day

On This Day is a social campaign focused on bringing visibility to historic moments. This drives interactions and impressions to the ABA page while focusing on educating users. This campaign began as still image focused posts and later evolved into a successful set of short vertical videos. I edited and sourced all stock footage and images as well as animated graphics. These were built to be short, smooth, and easily digested videos for our target demographics.