Dark Matter Coffee | Identity Design

I did not work for Dark Matter while creating this, this project was entirely a speculative thought-exercise.

Dark Matter is a Chicago based coffee brand that is enjoyed by many in the city. Their ethically sourced coffee beans are key to their business. And traceable ingredients are their trade. I took it upon myself to envision an idea of Dark Matter’s visual identity that takes its name seriously

Problem I saw a coffee brand whose name was extremely evocative and whose visual identity system was powerful but not capturing their namesake.

Solution Take Dark Matter’s signature style and develop it to feel illustrative but scientific. Inspired by imagery of galaxy’s and black hole’s I created a new logo that expressed the idea of coffee coming from a natural if unknowable place, referencing the companies clean sourcing practices.

Results A more cohesive brand experience for coffee drinkers.

Packaging

Dark Matter Coffee has a broad business and need individual designs for blends of coffee. For each blend they create, they’ll need more packaging design. Using the materials created for their visual identity, I crafted a general template of how their packaging should be styled.